Jim Manis on Most Anything

Jim Manis can formulate an opinion about a good many things, including those about which he has little knowledge. (And some dude named "Lazlo.") Visit The MagicFactory.

Monday, November 26, 2007

How does it work? "I don't care."

Back in the day, if a teenage boy wanted a car to drive, he went to the junk yard with his dad when he was fifteen, bought a junk shell of a car, rented someone's garage, went to another junk yard and bought an engine, looked around other junk yards for workable parts, then spent the next year or two building what was called a jalopy.

A lot of good engineers as well as mechanics got their start in just this way. And there weren't that many teenage car accidents because there weren't that many cars built in garages. More ended up being sold for junk than driven. But most of us learned something about trouble shooting our cars later on in life, which meant our lives were less at the mercy of others.

Nowadays, if a teen wants a car, he generally just wines a lot to mom and dad, or finds a job after school. (As we all know, progress is always down hill.) And when was the last time you saw a teen look under the hood of a car? Most people don't even realize that the faster you drive a car the worse mileage the car gets. Evidently, no one is aware that depressing the accelerator causes more gasoline to be pumped through the engine. (Yup, I've actually met college students who admitted that they did not know this.)

Technology seems to work this way. Eric Chabrow, in an editorial for CIO Insight entitled "Age Determines Technology's Value," addresses the age differential in technology today. His prime example is drawn from a small business when one owner wants to build a Web site and the other, a much younger man, explains that Web sites are passé, everyone has "spaces" today.

"Spaces," of course, are blogs, which are Web sites, or more correctly spaces on Web sites. The big difference in having your own space verses your own Web site is in how your visitors arrive at your site. The latter depends mostly on what used to be called "word of mouth," which as most business folks know is the best advertising money can buy.

And the other difference is that it takes almost no knowledge or ability to "create" a space. In fact doing so can hardly be called "creating" at all, unless you include content.

But that's okay. Being able to maneuver a car is more important than being able to check the oil, most of the time.

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