Sex Sells! Who'd a Thunk It?

Turns out even hospitals use sexy models in short skirts to sell their services. In Boston, Caitlin Raymond International, a so called "nonprofit subsidiary" of UMass Memorial Medical Center, was paying as much as $60,000 per week to young hot-ties in minis to urge young men to have their mouths swabbed at the mall while getting the insurance companies to cover the costs, which ran up into the thousands of dollars per test. Presumably, the game was about building a data base of potential bone marrow donors. (See The New York Times' story.)

Here's a clue: "nonprofit" does not mean lots of money ain't being made. It just means no one is paid dividends on stocks. The people who run "nonprofits," especially those connected to the healthcare industry, often pocket fabulous paychecks and bonuses.